Korean-American singer and rapper Jessi has signed with Jay Park’s label More Vision.
During Jessi’s appearance on Rolling Loud Thailand today (April 14), she brought out Jay Park for a special performance of Toigo’s ‘Blue Check’, which features both artists.
After their performance, Park announced that Jessi has joined his label More Vision. “Jessi, myself and More Vision will be officially working together from here on out,” Park said.
“Let me give Jessi a warm welcome to More Vision and thank you for choosing us to represent you,” he added before giving Jessi a hug.
— NME Asia (@nmeasia) April 14, 2023
The deal comes almost a year after Jessi left PSY-owned P Nation in July 2022. Notably, Jessi had been the first artist signed to the label in early 2019.
Shortly after Jessi left P Nation, it was speculated that the musician might retire. But she later dismissed the rumours: “Please give me some time to collect my thoughts and take a breather […] but one thing is for sure this GIRL is NOT retiring.”
Meanwhile, Jay Park launched More Vision in March 2022 after stepping down as CEO of both AOMG and H1GHR Music just two months prior. Later that month, he released his first song under the label, ‘Ganadara’ featuring IU.
More Vision is also set to launch a K-pop boy band in the future. In September 2022, the brand launched auditions seeking men born in 2005 or later.