Depeche Mode song ‘Never Let Me Down Again’ has received a 220 percent streaming boost in the US after its inclusion in the HBO series The last of us.
The track, which first appeared on the band’s sixth studio album ‘Music For The Masses’ in 1987, was played in the final scene of the show’s pilot episode on Sunday (January 15). According to Billboard, streams of the song subsequently tripled in the States, increasing by 220.5 percent overnight.
Plays of ‘Never Let Me Down Again’ in the US rose from 26,000 on the previous day The last of us’ premiered to 83,000 the following day (January 16). On Spotify alone, the song saw a 377% increase in streams.
Following the rise, Depeche Mode’s official YouTube channel updated the ‘Never Let Me Down Again’ title, which now includes the addition: ‘(Heard on Episode 1 of The Last Of Us)’. In the post-apocalyptic universe of The last of us – based on the video game of the same name – songs from the 1980s are taken as a doomsday signal.
While not quite at a comparable level yet, ‘Never Let Me Down Again’ marks the latest in a long line of songs to receive a late-stage streaming boost following their inclusion in film and television. Last month, The Cramps’ ‘Goo Goo Muck’ saw a 50-fold increase in streams in five days after it soundtracked a dance sequence in the Netflix series Wednesday.
Last March, Nirvana’s 1991 song ‘Something In The Way’ earned 3.1 million US streams in the first four days after its premiere on Batman – where it appeared several times.
The Pet Shop Boys’ streaming figures for ‘It’s A Sin’ also increased by 249 per cent in the UK, following the song’s inclusion in the TV show of the same name. Most notably, Kate Bush’s track ‘Running Up That Hill’ rose in popularity after appearing in Stranger Things‘ fourth season last year.
The Netflix series was responsible for the song reaching and remaining at the top of the UK singles charts for three weeks last June, with Bush reportedly earning an estimated $2.3m (£1.9m) in streaming revenue.